Have you ever considered adding audio into your programmatic strategy? If so, you’d be in the minority. Surprising, right? In the US, 20% of consumers’ time with digital media is actually spent with audio, yet, it still is an unlikely addition to the campaign mix.
Audio can be a great addition to your advertising strategy. If you offer an experience without any visual creative, listeners will focus intently on what they’re hearing and be more emotionally engaged. The data from listening platforms can help you target users with interests that connect with your brand. So, why isn’t audio advertising more popular?
The main reason is the lack of audio production capabilities. Advertisers may not have a creative studio, and even if they do, production abilities don’t always cover audio. In designing audio campaigns, marketers typically have a ‘voice’ in mind that they know will be the perfect fit for their brand or campaign. Finding this ‘voice’ can be hard, which can cause delays while options are tested. That’s even before considering adaptations for languages and regional and cultural nuances!
MiQ’s Creative team decided to partner with end-to-end creative fulfillment provider, Bunny Studio, to expand our audio advertising solution. After choosing Bunny Studio, we experienced a 44% year-on-year growth in audio advertising campaigns. We have used the partnership with Bunny Studio to deliver custom audio for over 90 advertisers across different channels, formats, and platforms in localized languages and accents.
So, why do our clients value our partnership with Bunny Studio?
- All-in-one platform saves voice-hunting time
We made the process of finding vocal talent simpler for our clients with access to more than 13,000 voices in over 100 languages and accents through Bunny Studio’s global platform.
Like our Creative Portal, the platform is self-serve. These platforms have made it easier for clients to find examples of their desired output leading to better informed briefs, smoother production and more collaborative partnerships.
- Ad hoc services improve efficiency
Not every client uses audio advertising, but we need to be ready for when the request comes in. Securing dubbing and post-production services on-demand helps drive campaign efficiency.
- Fifteen-hour turnaround times for faster campaign delivery
We pride ourselves on quick campaign turnaround times for clients and need that in a partner. With Bunny Studio, projects had an average turnaround time of fifteen hours. Nice and fast for our clients and important for time-sensitive campaigns.
Audio is just one of our creative solutions – we cover formats across billboard, interscroller, CTV and more. Explore our in-house creative work at portal.miqdigital.com. Curious about how using different creative formats in your campaigns can result in improved performance, engagement and awareness? Let’s talk.
We’re MiQ, the leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics, creative media and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.